Panasonic Lumix DMC-LZ7

Photos by Howard Patterson text by Howard Patterson. From the collection of Howard Patterson. Last update 2020-11-09 par Michel Rochevalier.

Manufactured or assembled in Japan from 2007 to (After) 2007.
Index of rarity in France: Frequent (among non-specialized garage sales)
Inventory number: 8873

See the complete technical specifications

Chronology of cameras Panasonic

In one of its press releases of the time Panasonic described this camera as "slim, stylish and intuitive". There is nothing like trying to turn a product's obvious faults into virtues! It was released at the same time as the DMC-LZ6 and shares most of its' specifications and its' manual with that slightly cheaper camera. They were both middle range compacts of the time, and they both have an impressive telephoto range, but the wide angle end is disappointing.

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About Panasonic and Matsushita

Panasonic, originally founded in 1918 by Konosuke Matsushita, is a diversified conglomerate that encompasses a wide range of businesses. Today, it comprises 680 companies involved in electrical equipment, including battery production, household appliances, and electronics such as radios, TVs, video cameras, and DVD players. Its success initially began with the introduction of an innovative double socket and other simple electrical equipment by its founder.

It appears that optical and purely photographic equipment was never a primary focus of the Matsushita Group, as their strength primarily lay in electronics. Alongside numerous other brands, including National, Technics, JVC, and Panasonic, the latter brand now serves as the name of the holding company. This well-known label, particularly in the United States, allowed them to enter the photographic product market. In the late 1980s and early 1990s, they introduced some consumer-level film cameras alongside more sophisticated video cameras.

Today, the group produces Lumix digital cameras (APNs), which are highly regarded in their class.

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